Tocco Magico Hair Color: The Italian Color Behind DanielShay’s for More Than 20 Years

Trends come and go in the beauty industry. New hair color lines appear every year, promising the latest technology, newest ingredients, and next big breakthrough.

But sometimes you find something that simply works.

At DanielShay’s Salon Boutique Spa, that product is Tocco Magico professional hair color from Italy.

We have used Tocco Magico since we opened our salon more than 20 years ago. It isn’t simply another product sitting in our color room. It has been part of DanielShay’s from the beginning and has helped us create beautiful hair color for thousands of clients over the years.

There’s a reason we’ve stayed with it.

Italian Hair Color With a Different Philosophy

Italy has a long history of combining beauty, craftsmanship, and innovation, and Tocco Magico brings that philosophy into professional hair color.

What originally attracted us to Tocco Magico was its approach to creating beautiful color while also caring about the condition, shine, and feel of the hair.

The line incorporates botanical and conditioning ingredients into its professional color formulations and offers a huge range of shades that allows our stylists to customize color for the individual sitting in their chair.

For us, great hair color isn’t simply about changing the color of someone’s hair.

It’s about how the hair looks and feels when we’re finished.

The Difference You Can See—and Feel

One of our favorite things about Tocco Magico is the condition of the hair after coloring.

Beautiful hair color should have dimension. It should reflect light. It should move naturally. And when you run your fingers through it, it should feel like beautiful hair.

That’s something we’ve experienced consistently with Tocco Magico.

Its professional formulations allow us to create rich brunettes, brilliant reds, beautiful blondes, dimensional tones, and natural-looking gray coverage while maintaining the shine and softness our clients expect.

Many clients notice the difference as soon as their service is finished.

The shine is incredible.

And when beautiful color and beautiful condition come together, that’s when hair really gets noticed.

A Lower-Ammonia Approach

Hair color has changed dramatically over the decades, and today’s clients are much more aware of what is being used on their hair.

Tocco Magico’s professional color technology includes lower-ammonia options and formulations designed to balance color performance with the condition of the hair.

That matters to us.

Color still has an important job to do. It needs to lift, deposit, cover gray, create tone, and produce predictable results. But we also want to maintain the integrity and appearance of the hair throughout the process.

The goal isn’t simply beautiful color today.

We want your hair to continue looking beautiful weeks after you leave DanielShay’s.

Consistency Matters More Than Most Clients Realize

There is something clients rarely think about when choosing a salon: consistency.

Professional hair color is chemistry.

When a stylist formulates a color, we need to know how that formula is going to perform. When you return for your next appointment, we need to be able to recreate your shade or make subtle adjustments without starting over.

After more than two decades of working with Tocco Magico, our stylists understand the line extremely well.

We know the colors.

We know the tones.

We know how they behave.

And we know how to customize them.

That familiarity and consistency are incredibly valuable when you’re sitting in the chair trusting someone with your hair.

Hundreds of Possibilities, One Color Designed for You

There isn’t one perfect blonde, brunette, red, or gray-coverage formula for everyone.

Your natural hair color, previous color, percentage of gray, skin tone, hair condition, lifestyle, and desired maintenance all influence the formula your stylist chooses.

Tocco Magico gives our colorists an extensive professional palette to work with.

That means your stylist isn’t simply choosing “brown” or “blonde” from a chart.

We can combine shades and tones to create a formula specifically for you.

That customization is one of the things professional salon color should provide.

Why Does Professional Hair Color Cost More?

This is something we think clients deserve to understand.

At DanielShay’s, we could choose less expensive professional color.

We don’t.

Tocco Magico costs us more than many of the color products available to salons. After more than 20 years, we continue purchasing it because we believe the quality of the products we use directly affects the service we can provide.

When you pay for professional hair color at DanielShay’s, you’re not only paying for a tube of color.

You’re paying for your stylist’s education and experience, a customized formulation, professional application, carefully selected products, and decades of knowledge about how those products perform.

We believe that difference has value.

Why Haven’t We Switched?

Over the years, we’ve tested and worked with many professional products. We’ve watched countless new color lines enter the market.

Yet Tocco Magico remains at the heart of our color department.

Why?

Because it works.

It gives our stylists tremendous creative flexibility. It’s consistent. It offers an extensive selection of colors and tones. And most importantly, we love the way our clients’ hair looks and feels when we’re finished.

We’re not interested in changing a product simply because something newer comes along.

When you’ve found something exceptional, sometimes the best decision is to stay with it.

More Than Hair Color—Part of the DanielShay’s Story

Tocco Magico has been with us through virtually every chapter of DanielShay’s.

It has been mixed in our color bowls for first-time color clients and longtime guests who have trusted us with their hair for years. We’ve used it to cover someone’s first gray hairs, create dramatic transformations, make subtle changes, and formulate colors that become part of someone’s signature look.

That’s why Tocco Magico means more to us than simply being our professional color brand.

It’s part of the history of DanielShay’s.

We believe it is one of the finest professional color lines available, and after more than 20 years of seeing the results firsthand, we continue choosing it for the same reason we chose it in the beginning:

Beautiful, consistent color. Incredible shine. Hair that looks and feels healthy.

Experience the DanielShay’s Color Difference

If you’re considering a new hair color, gray coverage, highlights, dimensional color, or simply want your existing color to look richer and more vibrant, start with a consultation.

Your DanielShay’s stylist can look at your hair, listen to what you want, and create a customized color plan using the professional products we’ve trusted since the day we opened our doors.

More than 20 years. Thousands of clients. One Italian color line that has been part of DanielShay’s from the beginning.

Come experience the difference for yourself.